About We Outside

Based in Cincinnati’s Over-the-Rhine neighborhood, We Outside is a culture-led lifestyle brand and community hub redefining what it means to be “outdoorsy.” Founded by Sierra Hayden, the brand prioritizes Black and Brown joy as a North Star while connecting communities to nature through culturally relevant outdoor events, wellness experiences, and bold storytelling. From memberships and merch to educational workshops and books, We Outside is creating a radical sense of belonging in the great outdoors.

Learn more at weoutsidecincinnati.com and follow the movement on Instagram @weoutsidecincinnati.

For interview requests, high-resolution imagery, or further information about the We Outside movement hit the button below!