Redefining Outdoorsy

We Outside is a culture-led outdoor lifestyle and adventure brand rooted in Cincinnati, creating space for joy, wellness, and collective experience outdoors.

What began as a community-led vision in January 2025 grew into a physical storefront and gathering space by July 2025.

Become a member

"It wasn’t just a hike. It was an invitation to connect with one another and with the natural world around us. "

— We Outside Participant, Group Hike
"I walked away feeling called to try more new spaces where I can connect with people within my culture that are equally passionate about the things I am and have some shared values. I left with new connections and a sense of community."

— We Outside Participant, Roots & Realities Art Exhibit
"This event left me feeling more inspired and aligned with my purpose. It confirmed that I’m on the right path doing the right things."

— We Outside Participant, Standing on Business Brunch
"Blerd Clerb gave me more than a book discussion. Its a group of dope individuals holding space for each other while connecting over culture, nature, and snacks lol."

— We Outside Participant, Blerd Clerb
"Today my daughter participated in a Self Care Retreat for teen girls. The event was fun, hands-on, and the food was good (her words). The ladies were kind and welcoming."

— Erica W., Parent
"I’d never been on a horse before, and I was nervous at first. But with the group cheering each other on, it turned into a whole vibe. We laughed, learned, and left proud of ourselves."

— We Outside Participant, Horseback Riding Experience
It was my first time trying something like this, and I loved it. Great experience for beginners, great chance to find community — and just vibes, bruh LOL.

— We Outside Participant, MLK Ski Trip

OUR WHY

Born in Cincinnati. Rooted in Connection. We Outside was born to answer a simple but urgent truth: too many people have felt disconnected from outdoor spaces. For many, the outdoors has often felt unfamiliar or disconnected from culture. We’re here to change that.

CENTERED IN CULTURE. OPEN TO ALL. We Outside is a space where Black and Brown joy is the North Star, but the invitation is for everyone. We believe that when you build a space that prioritizes those who have been the most disconnected, you create a deeper sense of belonging for every human being. Whether you’re here to reconnect with your roots or stand in solidarity with a new movement, there is space for you here.

How we move

We operate at the intersection of Premium Recreation, Wellness, and Local Action.

GEAR & GUIDANCE: Our OTR hub provides the merch, equipment, and expert trip-planning you need to explore with confidence. No performance pressure—just professional resources and an Intentional Invitation.
PLACE BASED EXPERTISE: We bridge the gap between the trail and the street. Our experiences teach you how our local landscapes protect our neighborhoods from urban heat and flooding.
THE STEWARDSHIP HUB: We turn hikers into neighborhood defenders. Our shop is a resource center for community-led advocacy, providing the tools and network to build a more resilient Cincinnati.

Image taken in front of the We Outside Shop. Taken during a We Outside: After Dark Event. People are playing uno, happy, enjoying being in community.

what sets us apart

The Grown-Folks Gap: While many outdoor programs focus on youth, we center the adult experience. We believe that empowering our leaders, creators, and professionals is the key to a multi-generational shift in wellness and stewardship.
Culture & Equipment: You don’t need to be an "elite athlete" to belong here. We lead with Radical Reclamation—providing the merch, gear, and guidance you actually need to feel confident trhough our OTR shop.
Inreach, Not Outreach: We aren't "reaching out" to the community; we are the community. As a Black-owned social enterprise, we provide the cultural trust and psychological safety that national brands simply can’t manufacture.

MEET THE FOUNDER

Hi, I’m Sierra! With over a decade of experience in environmental education and community work, my path has always been about people, healing, and reclaiming space. Green spaces have historically excluded Black and Brown communities, and repair requires more than just access—it takes intentional invitation.

I’ve seen how returning to the land can be both healing and transformative. At We Outside, I lead with authenticity, creativity, and care, ensuring the outdoors feels more like a second home for everyone.

Past Event Sponsors

collaborators & Supporters

Partner With We outside

Redefining Outdoorsy

"It wasn’t just a hike. It was an invitation to connect with one another and with the natural world around us. "

"I walked away feeling called to try more new spaces where I can connect with people within my culture that are equally passionate about the things I am and have some shared values. I left with new connections and a sense of community."

"This event left me feeling more inspired and aligned with my purpose. It confirmed that I’m on the right path doing the right things."

"Blerd Clerb gave me more than a book discussion. Its a group of dope individuals holding space for each other while connecting over culture, nature, and snacks lol."

"Today my daughter participated in a Self Care Retreat for teen girls. The event was fun, hands-on, and the food was good (her words). The ladies were kind and welcoming."

"I’d never been on a horse before, and I was nervous at first. But with the group cheering each other on, it turned into a whole vibe. We laughed, learned, and left proud of ourselves."

It was my first time trying something like this, and I loved it. Great experience for beginners, great chance to find community — and just vibes, bruh LOL.